Breakline Surf Co. Case Study

Written By Nicole Grizzard

Social Media Templates

To keep the shop’s feed fresh and consistent, we created a full suite of editable Canva templates for Instagram. These included:

  • Announcements for surf events + gear drops

  • Surf condition updates

  • Promo graphics for lessons and rentals

  • Story templates for daily use

The templates were built for plug-and-play ease, so the team can stay on brand without needing a designer for every post.

Scope of Work:
Logo Design • Brand Kit • Social Media Templates

Client Type:
Small Retail Business – Surf + Outdoor Lifestyle

When we created the brand identity for Breakline Surf Co, we wanted to capture more than just a surf shop aesthetic — we aimed to channel the free-spirited, sun-soaked energy of the 1970s coastal scene. The result? A bold, vintage-inspired visual identity and social toolkit that helps this local surf shop stand out in a sea of sameness.

Logo & Brand Kit

We developed a custom logo system anchored by a stylized wave emblem and retro typeface, blending classic West Coast surf culture with a clean, modern finish. The earthy, sun-faded palette of ocean blues, mustard, and burnt orange gives the brand flexibility across apparel, signage, and digital platforms.

The brand kit included:

  • Primary + secondary logos

  • Brand colors + font pairings

  • Visual identity usage guide

Strategy That Sticks

What makes this project a standout isn’t just the design — it’s the clarity. From brand voice to social presence, everything was built with intention: to connect with their community, highlight their laid-back vibe, and scale smoothly as they grow.

This brand was made to move — and surf — with purpose.

Nicole Grizzard
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