Capitol Snow

The Website

Capitol Snow needed a website that wasn’t just functional, it had to feel fun and flavorful, just like their product. The design centered around a refreshing user experience with intuitive navigation, playful visuals, and bold product imagery.

Key features included:
• Mobile-friendly design for on-the-go browsing
• Clear menu and service info
• Easy-to-update backend for seasonal promos
• Custom graphics, video, and section styling for a fun, branded feel

Every element was built to reflect the sweet, icy joy Capitol Snow brings to every customer interaction.

Scope of Work:
Brand Kit • Website Design

Client Type:
Specialty Dessert Vendor – New Orleans Shaved Ice

When we first connected with Capitol Snow they had an amazing product and a clear local following, but they needed a cohesive, eye-catching brand to match the energy of their business. From the first bite of one of their signature treats, I knew exactly where to start: bright, refreshing visuals and a playful, summery vibe.

The Brand Kit

Beginning with a full brand strategy and visual identity kit, creating the foundation for everything that would follow, we designed a color palette inspired by summer treats and icy pastels, paired with bold, friendly typography to reflect the fun and family-friendly vibe of the brand.

The kit included:
• Font pairings and usage guide
• Custom color palette with digital + print codes
• Brand voice notes and sample messaging

The result? A brand that feels cool, vibrant, and instantly recognizable, perfect for standing out at events, markets, and online.

Final Thoughts

Capitol Snow was a dream project—one of those rare clients that inspires creativity and makes the process feel like summer fun. Helping them translate their bright, feel-good energy into a full brand experience was such a rewarding challenge.